The future starts with you.
Empowering the collective good to solve Lake Winnipeg’s environmental crisis.
Lake Winnipeg is the 10th largest freshwater lake in the world, yet it is one of the most polluted. At almost 25,000 km2, Lake Winnipeg’s shores connect to Treaty 1, Treaty 2, Treaty 3, and Treaty 5 land.
Product Under Development
Kickstarter campaign coming soon!
Finding a better way.
Helping you shop and be environmentally friendly.
Biology + Business
We believe in furthering the connection between people and the earth. We take an innovative approach to design that considers waste as the solution. Buy a bag, make a difference.
We get it!
Shopping sustainably is tough because…
Non eco-products are cheaply made
They do not account for the cost of the earth, and collectively we will pay that price later on.
Not enough eco-products
Often when looking for sustainable alternatives, there are too few options.
Businesses are greenwashing
Eco-products are not all biodegradable, and not all corporations are transparent
Our Sustainable System
This is how our bags are made.
Cattails (Typha plants) contain phosphorus and nitrogen that contributes to eutrophication in Lake Winnipeg. Sustainable harvesting traps these nutrients before the plants decompose and prevents their release into the water system.
Fibres are extracted from the plants and processed into the materials that make our products. We track our footprint at each step along the way.
Our products are 100% biodegradable and plastic binder-free. Everything we take from the earth, we are sure to put it back.
Our success is measured by our environmental and social impact. We put profits right back into our fight towards environmental restoration.
Buckle in and get ready to learn!
What is Lake Winnipeg eutrophication?
Lake Winnipeg’s massive watershed extends throughout the prairies and beyond, receiving agricultural runoff that is dense in nutrients. Usually, nutrients help plants thrive, but an overabundance leads to overgrowth – a problem that is especially bad in Lake Winnipeg, causing a certain species of algae to bloom. These algal blooms lead to fish kills, neurotoxin production, and aquatic dead zones.
How does harvesting Typha help?
Typha plants are very good at absorbing nutrients, especially phosphorus and nitrogen which are the main causes of eutrophication. We harvest them at the end of their growing season when they are full of nutrients, so they don’t decompose and release those nutrients back into the water system.
How is this sustainable?
No pesticides, fertilizers, or additional water input is required for our bags to be made. The removal of Typha plants actually benefits the aquatic ecosystem by providing improved habitat for wildlife and increasing vegetation biodiversity. No addition of plastic polymers makes them 100% biodegradable.